The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper journey, and addressing potential supply chain issues that arose from the increased volume of online purchases. In this...
This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...