Digital Underground Podcast: Disruptions to Brand Building

Digital Underground Podcast: Disruptions to Brand Building

To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to the recording!)   DISRUPTIVE BRANDS ARE HIGHLY CUSTOMER-FOCUSED. Dude Products...
Pursuing a DTC Model: The Pros and Cons

Pursuing a DTC Model: The Pros and Cons

This article originally appeared in MultiChannel Merchant. One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year...
Five Ways to Reduce Chargebacks and Shortage Fees on Amazon

Five Ways to Reduce Chargebacks and Shortage Fees on Amazon

As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel....
Think Like Amazon Podcast Appearance

Think Like Amazon Podcast Appearance

It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being...
As Ecommerce Surges, Retail Media Strategies Evolve

As Ecommerce Surges, Retail Media Strategies Evolve

   A version of this article was originally published on Ad Exchanger.  We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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