Path to Purchase 2019 Session Name
Amazon 2018 – 2019 Recap & Predictions – What Does the Future Hold?
Date & Time
Wednesday, November 13, 2019, 11:35 AM – 12:05 PM
Life with Amazon in 2018 and 2019, for manufacturers, has not been dull. And the future looks no different! Managing change effectively with Amazon is the difference between thriving, surviving, and complete failure. Andrea will apply her deep Amazon expertise to a session that explains what they’ve been up to (in advertising, private label, and annual negotiations, among other areas), predict what’s coming down the pipeline, and provide practical and proven strategies for brands to win in this ever-changing landscape.
- Amazon’s foray into healthcare
- Private label – winners and losers
- Future of fashion on Amazon
P2PX19 Session Tracks