Andrea K. Leigh Consulting
Areas of Expertise:
eCommerce & Amazon Advisor
Managed over 15 product categories, ran Amazon Prime for Amazon Canada, and assisted with the launching of Amazon systems and programs.
Public Speaker
Andrea speaks throughout the country at eCommerce industry related events, such as retail and digital marketing conferences, as well as at corporate seminars and forums.
eCommerce Strategist
With over 20 years of eCommerce experience and 10 years of leadership at Amazon, Andrea helps brands start with Amazon and win eCommerce.
Writer
Tells powerful stories of how to win in today’s market via publications, platforms and forums through writings pertaining to Amazon and eCommerce strategy.
Industry Thought Leader
As a keynote speaker, Andrea inspires teams with innovative ideas, turning those ideas into successful realities and showing companies how to replicate them.
Media Interviewee
Often interviewed via popular webcasts and trending podcasts regarding how to be successful on Amazon, emerging industry trends, and eCommerce marketing strategies.
Client Testimonials
Recent Posts
ECRM Interview: How Brands Can Navigate Today’s Dynamic E-Commerce World
The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper journey, and addressing potential supply chain issues that arose from the increased volume of online purchases. In this...
Search Like Your Customers, Think Like Your Competitors
To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way shoppers search provides crucial insight into the most effective way to build a killer ad strategy. Search is ubiquitous in the online shopping experience. On average, there are more than 40,000 Google searches performed every second.
3 Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms
Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we are seeing a rise of retail media networks, such as Walmart, Target, CVS, Instacart and, of course, Amazon, since brands see the value in reaching online shoppers and grocery customers.