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July 14, 2021The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital...
July 6, 2021To build an effective ad strategy, sellers need to go through a process that, at its base, forces them...
June 23, 2021Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital...
June 17, 2021Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand...
June 17, 2021Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do...
June 16, 2021In the wild world of ecommerce, the status quo is always changing. New companies enter the market to disrupt...
June 16, 2021To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link...
June 14, 2021One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC...
June 9, 2021According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products...
June 2, 2021As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical....
June 1, 2021The path to building a brand has changed dramatically in the last several years. Brands can be built faster,...
April 19, 2021It was a delight to be a guest on Tyler Wallis's podcast, Think Like Amazon, talking about the #Amazon leadership principle...
April 16, 2021This article originally appeared in RIS News. Nearly every brand has faced enormous disruption to the ways they reach...
April 8, 2021A version of this article was originally published on Entrepreneur. The COVID-19-driven seismic shift to digital commerce has left many...
March 30, 2021A version of this article was originally published on Ad Exchanger. We are witnessing the rise of retail media networks...
March 15, 2021Sometimes it feels like this. As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each...
March 2, 2021This article originally appeared in Industry Today. As manufacturers prepare for recovery post-COVID, this article explores strategies companies should...
March 2, 2021A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing...
February 24, 2021If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online...
February 24, 2021This article was originally published in Forbes. The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In...
February 18, 2021It was a true delight being a guest on Salesforce's Next Up in Commerce podcast discussing the death of...
February 17, 2021This article was originally published on Total Retail. Several years ago, to win on marketplaces, manufacturers simply needed a popular...
February 8, 2021I appeared as a guest on "The CPG Guys" podcast with Sri Rajagopalan and Peter Bond, where we talked about...
February 2, 20211. Life Lessons from Amazon's Q4 2020 Earnings Release - Everyone cares too much about what others think of...
January 28, 2021By Andrea Leigh, VP Strategy at Ideoclick, and KC Madock, Sr. Manager at Accenture. In a few short months, brand-manufacturers...
January 8, 2021Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning...
January 6, 2021I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors....
December 8, 2020Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private...
December 7, 2020Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store policy. They contact some direct, retail/1P manufacturers with a new wave of...
October 30, 2020Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services...
September 24, 2020Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that...
July 31, 2020It’s the moment we’ve all been waiting for – Amazon's Q2 2020 Earnings Release. Since the COVID-19 pandemic began, many...
June 17, 2020Consumer Behavior on Amazon: COVID-19’s Impact on Today and Tomorrow Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick In recent...- April 27, 2020The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As...
March 26, 2020To level-set: I'm certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen...
February 20, 2020Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven't already closed...
February 20, 2020Free shipping isn't free. Someone pays, and it’s not who you think. “There’s scarcely tastier bait for American shoppers than free...
October 18, 2019Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services)...
September 30, 2019Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual...
September 10, 2019Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s...
June 1, 2019“Third-party sellers are kicking our first-party butt. Badly,” Jeff Bezos wrote in the 2019 annual shareholder letter. This is an important...
May 8, 2019During my time at Amazon, I interviewed nearly 1,000 candidates for employment – everything from Data Scientists to Vendor...
March 7, 2019At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we've talked to many vendors who didn't receive...
February 27, 2019“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand “Our...
November 9, 2018The Importance of Winning Search Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick 90% of customers on Amazon use search...
October 29, 2018If you've been sleeping under a rock this past week, you may have missed one of Amazon's most interesting...
September 13, 2018Several brands have reached out to us in a panic this week after reading some recent news claiming that...
August 1, 2018ROUNDUP: Amazon announced their Q2 earnings, and the big story is that they posted their largest quarterly profit ($2.5B)…ever. Wall street is happy,...
June 21, 2018Jason and Scot Show Episode 102: Andrea K. Leigh on Negotiating with Amazon Jason and Scot Show caught up with...
April 6, 2018Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I'll be speaking...
January 11, 2018Negotiating with Amazon is Different than with Brick and Mortar Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick Annual negotiations...
November 3, 2017If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP...
October 23, 2017The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon,...
August 16, 2017Hint: It’s all about risk and reward Author’s Note: The opinions expressed in this article represent my views and my views alone. I...
June 3, 2017On June 6, 2017, I'm heading to IRCE to speak at the Amazon & Me day on "Negotiating with...
May 12, 2017Jason & Scot Show Episode 83: Andrea K. Leigh on Selling on Amazon Jason & Scot speak with Andrea K....
March 10, 2017If you aren’t already a manufacturer AND a seller, you need to be I just returned from ChannelAdvisor’s Catalyst Conference in Nashville, TN,...