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October 21, 2021To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to... -
October 7, 2021To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to... -
September 20, 2021To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to... -
July 14, 2021The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper... -
July 6, 2021To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to... -
June 23, 2021Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad... -
June 17, 2021Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness... -
June 17, 2021Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do Prime... -
June 16, 2021In the wild world of ecommerce, the status quo is always changing. New companies enter the market to disrupt the... -
June 16, 2021To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to... -
June 14, 2021One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model.... -
June 9, 2021According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from... -
June 2, 2021As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s... -
June 1, 2021The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper... -
April 19, 2021It was a delight to be a guest on Tyler Wallis's podcast, Think Like Amazon, talking about the #Amazon leadership principle "Bias... -
April 16, 2021This article originally appeared in RIS News. Nearly every brand has faced enormous disruption to the ways they reach consumers during... -
April 8, 2021A version of this article was originally published on Entrepreneur. The COVID-19-driven seismic shift to digital commerce has left many consumer... -
March 30, 2021A version of this article was originally published on Ad Exchanger. We are witnessing the rise of retail media networks designed... -
March 15, 2021Sometimes it feels like this. As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace... -
March 2, 2021This article originally appeared in Industry Today. As manufacturers prepare for recovery post-COVID, this article explores strategies companies should consider as... -
March 2, 2021A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing Shift,... -
February 24, 2021If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as... -
February 24, 2021This article was originally published in Forbes. The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015,... -
February 18, 2021It was a true delight being a guest on Salesforce's Next Up in Commerce podcast discussing the death of the... -
February 17, 2021This article was originally published on Total Retail. Several years ago, to win on marketplaces, manufacturers simply needed a popular product... -
February 8, 2021I appeared as a guest on "The CPG Guys" podcast with Sri Rajagopalan and Peter Bond, where we talked about the... -
February 2, 20211. Life Lessons from Amazon's Q4 2020 Earnings Release - Everyone cares too much about what others think of us. Amazon... -
January 28, 2021By Andrea Leigh, VP Strategy at Ideoclick, and KC Madock, Sr. Manager at Accenture. In a few short months, brand-manufacturers and... -
January 8, 2021Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer... -
January 6, 2021I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However,... -
December 8, 2020Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The... -
December 7, 2020Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store policy. They contact some direct, retail/1P manufacturers with a new wave of pressure... -
October 30, 2020Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services are... -
September 24, 2020Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that should be... -
July 31, 2020It’s the moment we’ve all been waiting for – Amazon's Q2 2020 Earnings Release. Since the COVID-19 pandemic began, many of... -
June 17, 2020Consumer Behavior on Amazon: COVID-19’s Impact on Today and Tomorrow Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick In recent months,... -
April 27, 2020The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As retailers...
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March 26, 2020To level-set: I'm certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen ill... -
February 20, 2020Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven't already closed Annual... -
February 20, 2020Free shipping isn't free. Someone pays, and it’s not who you think. “There’s scarcely tastier bait for American shoppers than free shipping,”... -
October 18, 2019Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program,... -
September 30, 2019Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are... -
September 10, 2019Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed... -
June 1, 2019“Third-party sellers are kicking our first-party butt. Badly,” Jeff Bezos wrote in the 2019 annual shareholder letter. This is an important statement,... -
May 8, 2019During my time at Amazon, I interviewed nearly 1,000 candidates for employment – everything from Data Scientists to Vendor Managers... -
March 7, 2019At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we've talked to many vendors who didn't receive purchase... -
February 27, 2019“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand “Our strategic... -
November 9, 2018The Importance of Winning Search Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick 90% of customers on Amazon use search to... -
October 29, 2018If you've been sleeping under a rock this past week, you may have missed one of Amazon's most interesting earnings... -
September 13, 2018Several brands have reached out to us in a panic this week after reading some recent news claiming that they would... -
August 1, 2018ROUNDUP: Amazon announced their Q2 earnings, and the big story is that they posted their largest quarterly profit ($2.5B)…ever. Wall street is happy, as... -
June 21, 2018Jason and Scot Show Episode 102: Andrea K. Leigh on Negotiating with Amazon Jason and Scot Show caught up with Andrea... -
April 6, 2018Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I'll be speaking at... -
January 11, 2018Negotiating with Amazon is Different than with Brick and Mortar Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick Annual negotiations with... -
November 3, 2017If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is... -
October 23, 2017The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon, with... -
August 16, 2017Hint: It’s all about risk and reward Author’s Note: The opinions expressed in this article represent my views and my views alone. I do... -
June 3, 2017On June 6, 2017, I'm heading to IRCE to speak at the Amazon & Me day on "Negotiating with Amazon".... -
May 12, 2017Jason & Scot Show Episode 83: Andrea K. Leigh on Selling on Amazon Jason & Scot speak with Andrea K. Leigh... -
March 10, 2017If you aren’t already a manufacturer AND a seller, you need to be I just returned from ChannelAdvisor’s Catalyst Conference in Nashville, TN, attended...