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March 2, 2021A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing... -
February 24, 2021This article was originally published in Forbes. The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In... -
February 18, 2021It was a true delight being a guest on Salesforce's Next Up in Commerce podcast discussing the death of... -
February 17, 2021This article was originally published on Total Retail. Several years ago, to win on marketplaces, manufacturers simply needed a popular... -
February 8, 2021I appeared as a guest on "The CPG Guys" podcast with Sri Rajagopalan and Peter Bond, where we talked about... -
February 2, 20211. Life Lessons from Amazon's Q4 2020 Earnings Release - Everyone cares too much about what others think of... -
January 28, 2021By Andrea Leigh, VP Strategy at Ideoclick, and KC Madock, Sr. Manager at Accenture. In a few short months, brand-manufacturers... -
January 8, 2021Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning... -
January 6, 2021I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors.... -
December 8, 2020Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private... -
December 7, 2020Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store policy. They contact some direct, retail/1P manufacturers with a new wave of... -
October 30, 2020Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services... -
September 24, 2020Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that... -
July 31, 2020It’s the moment we’ve all been waiting for – Amazon's Q2 2020 Earnings Release. Since the COVID-19 pandemic began, many... -
June 17, 2020Consumer Behavior on Amazon: COVID-19’s Impact on Today and Tomorrow Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick In recent... -
April 27, 2020The worldwide COVID-19 pandemic has affected our personal lives, businesses, schools, health care systems, government and shopping behaviors. As...
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March 26, 2020To level-set: I'm certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen... -
February 20, 2020Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven't already closed... -
February 20, 2020Free shipping isn't free. Someone pays, and it’s not who you think. “There’s scarcely tastier bait for American shoppers than free... -
October 18, 2019Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services)... -
September 30, 2019Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual... -
September 10, 2019Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s... -
June 1, 2019“Third-party sellers are kicking our first-party butt. Badly,” Jeff Bezos wrote in the 2019 annual shareholder letter. This is an important... -
May 8, 2019During my time at Amazon, I interviewed nearly 1,000 candidates for employment – everything from Data Scientists to Vendor... -
March 7, 2019At Ideoclick, we work with hundreds of manufacturers on Amazon. This week, we've talked to many vendors who didn't receive... -
February 27, 2019“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand “Our... -
November 9, 2018The Importance of Winning Search Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick 90% of customers on Amazon use search... -
October 29, 2018If you've been sleeping under a rock this past week, you may have missed one of Amazon's most interesting... -
September 13, 2018Several brands have reached out to us in a panic this week after reading some recent news claiming that... -
August 1, 2018ROUNDUP: Amazon announced their Q2 earnings, and the big story is that they posted their largest quarterly profit ($2.5B)…ever. Wall street is happy,... -
June 21, 2018Jason and Scot Show Episode 102: Andrea K. Leigh on Negotiating with Amazon Jason and Scot Show caught up with... -
April 6, 2018Check out my recent episode on the Jason & Scot show on Negotiating with Amazon. Also, next week, I'll be speaking... -
January 11, 2018Negotiating with Amazon is Different than with Brick and Mortar Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick Annual negotiations... -
November 3, 2017If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP... -
October 23, 2017The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon,... -
August 16, 2017Hint: It’s all about risk and reward Author’s Note: The opinions expressed in this article represent my views and my views alone. I... -
June 3, 2017On June 6, 2017, I'm heading to IRCE to speak at the Amazon & Me day on "Negotiating with... -
May 12, 2017Jason & Scot Show Episode 83: Andrea K. Leigh on Selling on Amazon Jason & Scot speak with Andrea K.... -
March 10, 2017If you aren’t already a manufacturer AND a seller, you need to be I just returned from ChannelAdvisor’s Catalyst Conference in Nashville, TN,...
