As we all know, the ground of commerce and consumer behavior continue to shift under our feet as we near the end of the 1st half of 2022. What do we know, and how should we shift to stay nimble and drive performance and profitability? Andrea Leigh, formerly of...
The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper journey, and addressing potential supply chain issues that arose from the increased volume of online purchases. In this...
Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do Prime Day, anyway? Join me with Jason Boyce and Todd Bishop, Founder of Geekwire, for a lively discussion on Amazon’s famous event and the real rationale behind...
In the wild world of ecommerce, the status quo is always changing. New companies enter the market to disrupt the norms. Legacy brands pivot to get a piece of the pie. Successful niche businesses get acquired left and right. With so much happening all at once, it takes...
To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to the recording!) DISRUPTIVE BRANDS ARE HIGHLY CUSTOMER-FOCUSED. Dude Products...
It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being...
