Agentic Commerce, AI Shopping and the End of the Funnel

Agentic Commerce, AI Shopping and the End of the Funnel

What happens when AI becomes the shopper’s starting point and traditional product discovery begins to collapse? Andrea K. Leigh joins Retailgentic host Scot Wingo to discuss agentic commerce, how AI shopping changes the traditional marketing funnel, the implications...
Content Is the New Commerce and Other AIR Takeaways

Content Is the New Commerce and Other AIR Takeaways

Andrea K. Leigh returned to Unpacking the Digital Shelf to share some of the biggest takeaways from our latest Allume Insider Report. They get into how GenAI is changing product discovery, why brands increasingly need to think and operate like content factories, how...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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