Warning Signs That Your Amazon Business is Off-Track

Warning Signs That Your Amazon Business is Off-Track

Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!  ...
Think you know your brand’s competitors online? Think again.

Think you know your brand’s competitors online? Think again.

I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce...
How to compete with a marketplace of infinite choices.

How to compete with a marketplace of infinite choices.

Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic...
5 Predictions Based on Amazon’s Q3 2020 Earnings Recap

5 Predictions Based on Amazon’s Q3 2020 Earnings Recap

Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services are doing nicely, no surprise. And Amazon is probably hedging their Q4 forecast. But those are just the basic...