5 Steps to Turning Jealousy Into Inspiration

5 Steps to Turning Jealousy Into Inspiration

A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing Shift, a company that helps women re-enter the workplace after career and life breaks, recently had me on her podcast to talk about a topic of...
Five Keys to Success on E-Commerce Marketplace Platforms

Five Keys to Success on E-Commerce Marketplace Platforms

This article was originally published in Forbes.   The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015, an established CPG brand might have done a mere 3%-5% of its overall business (defined as brick-and-mortar plus...
6 Life Lessons from Amazon’s Q4 2020 Earnings Call

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Life Lessons from Amazon’s Q4 2020 Earnings Release – Everyone cares too much about what others think of us. Amazon continued their focus on corporate image and positioning themselves as a sales enabler vs. a retailer. Amazon kicked off the call...
Four Surprising New Business Pivots Post COVID-19

Four Surprising New Business Pivots Post COVID-19

 By Andrea Leigh, VP Strategy at Ideoclick, and KC Madock, Sr. Manager at Accenture. In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies...
Warning Signs That Your Amazon Business is Off-Track

Warning Signs That Your Amazon Business is Off-Track

Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!  ...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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