As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing...
A version of this article was originally published on Entrepreneur. The COVID-19-driven seismic shift to digital commerce has left many consumer brands reeling. The pace of change has put many consumer brands in reactive mode, ensuring they are simply set up and...
A version of this article was originally published on Ad Exchanger. We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting...
Sometimes it feels like this. As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining...
A version of this article was originally published in Industry Today. The world we knew a year ago is drastically different than the one we see today. From daily commutes to family outings, life looks much different now than it did just 12 months ago. Brand...
A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing Shift, a company that helps women re-enter the workplace after career and life breaks, recently had me on her podcast to talk about a topic of...
