Why “Share” is a totally BS metric on Amazon

Why “Share” is a totally BS metric on Amazon

“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand“Our strategic goal for Amazon this year is to gain our fair share.” —Large beauty brand“We had a strong quarter, experiencing XX ppts of share growth on Amazon.”...
Am I going to lose my Amazon Vendor Manager?

Am I going to lose my Amazon Vendor Manager?

Am I going to lose my Vendor Manager? What Amazon’s increasing move to self-service means for your brandSeveral brands have reached out to us in a panic this week after reading some recent news claiming that they would no longer have access to a Vendor Manager at...