Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that should be utilized. A representative of a large global beauty brand recently said to me, “Our strategic goal for Amazon this year is to gain our...
It’s the moment we’ve all been waiting for – Amazon’s Q2 2020 Earnings Release. Since the COVID-19 pandemic began, many of us are shopping on Amazon more than ever. My Echo pings all day with deliveries for my family of five. My kids open the front door several...
To level-set: I’m certainly not suggesting that Amazon is happy about a worldwide pandemic. Many of Amazon’s workers have fallen ill themselves. They’ve gotten bad PR over their sick leave policies. Their vendor and seller community are suffering. Supply of...
Our clients have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual Vendor Negotiations (AVN), here’s a roundup of everything we’ve ever put out on the topic. What resources do you use?...
Free shipping isn’t free. Someone pays, and it’s not who you think. “There’s scarcely tastier bait for American shoppers than free shipping,” according to a recent Atlantic article, “and it’s been transformed from an occasional incentive into something that...
Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business....
