Search Like Your Customers, Think Like Your Competitors

Search Like Your Customers, Think Like Your Competitors

This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...
10 Actions Small Brands Can Take for Amazon Prime Day Success

10 Actions Small Brands Can Take for Amazon Prime Day Success

This article originally appeared in Chain Store Age. Amazon Prime Day is upon us. Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger...
Pursuing a DTC Model: The Pros and Cons

Pursuing a DTC Model: The Pros and Cons

This article originally appeared in MultiChannel Merchant. One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year...
Five Ways to Reduce Chargebacks and Shortage Fees on Amazon

Five Ways to Reduce Chargebacks and Shortage Fees on Amazon

As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel....