7 Things Brands Must do to Prepare for Q4 on Amazon

7 Things Brands Must do to Prepare for Q4 on Amazon

The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon, with many of our clients driving up to 75% of their annual traffic and sales in three short months. Amazon’s Q4 is an incredible opportunity to grow share...
The Secret Behind Amazon’s Success Isn’t What You Think

The Secret Behind Amazon’s Success Isn’t What You Think

Hint: It’s all about risk and rewardAuthor’s Note: The opinions expressed in this article represent my views and my views alone. I do not work for or represent Amazon.com in any way.In 2005, I joined the ranks of a company called Amazon.com – a company that was, at...