5 Major Pitfalls to Avoid When Negotiating With Amazon This Year

5 Major Pitfalls to Avoid When Negotiating With Amazon This Year

Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated for 2019. Don’t get taken! 1. Not knowing your cost to serve Amazon Amazon only...
Amazon Private Label Plans Are Bigger Than Anyone Thinks

Amazon Private Label Plans Are Bigger Than Anyone Thinks

Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there! Most manufacturers would say that when Amazon launches a private label look-alike,...
Why “Share” is a totally BS metric on Amazon

Why “Share” is a totally BS metric on Amazon

“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand “Our strategic goal for Amazon this year is to gain our fair share.” —Large beauty brand “We had a strong quarter, experiencing XX ppts of share growth on Amazon.”...