Negotiating with Amazon can be a headache…or provide a mutually successful outcome. Read on for resources for consumer brands to prepare, strategize, evaluate, and close a successful negotiations process. What resources do you use? Message me and I’ll add...
This article was originally published on Forbes.com. It’s been an incredible year of change for consumers and businesses alike. Consumers prioritized personal safety, dealt with illness, job loss and lack of available products and services. As vaccination rates...
This interview originally appeared on the Path to Purchase IQ’s website. Andrea Leigh is an e-commerce educator and thought leader. She is co-owner and former VP of strategy at Ideoclick, an e-commerce software and services agency. She is also a 10-year former senior...
What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet...
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points...
This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...
