What Lies Ahead for E-Commerce

What Lies Ahead for E-Commerce

This interview originally appeared on the Path to Purchase IQ’s website. Andrea Leigh is an e-commerce educator and thought leader. She is co-owner and former VP of strategy at Ideoclick, an e-commerce software and services agency. She is also a 10-year former senior...

How Brands Can Navigate Today’s Dynamic E-Commerce World

The ecommerce boom during the pandemic brought some challenges with it, such as effectively tracking the digital shopper journey and addressing potential supply chain issues that arose from the increased volume of online purchases. Andrea Leigh and ECRM’s Joseph...

E-Commerce Trends and Shopper Expectations: Health & Wellness

E-Commerce Trends and Shopper Expectations: Health & Wellness was hosted by Patrick Spear, President & CEO of GMDC Retail Tomorrow. What many may have thought was merely a response to the pandemic is now becoming a driving force in the retail sector. Brands...
The Emerson Group Industry Day Interview with Andrea

The Emerson Group Industry Day Interview with Andrea

What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet...
Search Like Your Customers, Think Like Your Competitors

Search Like Your Customers, Think Like Your Competitors

This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...
10 Actions Small Brands Can Take for Amazon Prime Day Success

10 Actions Small Brands Can Take for Amazon Prime Day Success

This article originally appeared in Chain Store Age. Amazon Prime Day is upon us. Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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