This interview originally appeared on the Path to Purchase IQ’s website. Andrea Leigh is an e-commerce educator and thought leader. She is co-owner and former VP of strategy at Ideoclick, an e-commerce software and services agency. She is also a 10-year former senior...
The ecommerce boom during the pandemic brought some challenges with it, such as effectively tracking the digital shopper journey and addressing potential supply chain issues that arose from the increased volume of online purchases. Andrea Leigh and ECRM’s Joseph...
E-Commerce Trends and Shopper Expectations: Health & Wellness was hosted by Patrick Spear, President & CEO of GMDC Retail Tomorrow. What many may have thought was merely a response to the pandemic is now becoming a driving force in the retail sector. Brands...
What an inspiring day last week at The Emerson Group (A Consumer Products Equity Organization)’s Industry Day! It was an honor to be interviewed by Julie Barber of Walmart alongside Andrew Vagenas of PHARMAPACKS LLC, hear from industry thought leaders, and meet...
I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points...
The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper journey, and addressing potential supply chain issues that arose from the increased volume of online purchases. In this...
This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...
This article originally appeared in ad exchanger. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we...
This article originally appeared in Chain Store Age. Amazon Prime Day is upon us. Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger...
Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do Prime Day, anyway? Join me with Jason Boyce and Todd Bishop, Founder of Geekwire, for a lively discussion on Amazon’s famous event and the real rationale behind...
