Andrea K. Leigh returned to Unpacking the Digital Shelf to share some of the biggest takeaways from our latest Allume Insider Report. They get into how GenAI is changing product discovery, why brands increasingly need to think and operate like content factories, how conversational and agentic commerce are reshaping the funnel, and why organizational agility is becoming a competitive advantage. Listen through the Digital Shelf Institute, Apple Podcasts or your preferred podcast platform.
