A version of this article was originally published on Ad Exchanger. We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting...
Sometimes it feels like this. As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining...
This article originally appeared in Industry Today. As manufacturers prepare for recovery post-COVID, this article explores strategies companies should consider as they get back on their feet. The world we knew a year ago is drastically different than the one we see...
A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing Shift, a company that helps women re-enter the workplace after career and life breaks, recently had me on her podcast to talk about a topic of...
If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it...
This article was originally published in Forbes. The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015, an established CPG brand might have done a mere 3%-5% of its overall business (defined as brick-and-mortar plus...
