To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to the recording!)
- DISRUPTIVE BRANDS ARE HIGHLY CUSTOMER-FOCUSED. Dude Products positions itself as one “of your buddies in the room.”
- DISRUPTIVE BRANDS TAKE RISKS. Sean started his business out of his apartment in Chicago, Now they’re giving Charmin a run for their money.
- DISRUPTIVE BRANDS TARGET ECOMMERCE #PLATFORMS LIKE Amazon AS LAUNCHPADS. They provide a level playing field for new brands to change the rules.
- DISRUPTIVE BRANDS ESCHEW TRADITIONAL MARKETING. Wyze, for example, uses Reddit, Inc. forums to let customers vote on product development.
