It was a true delight being a guest on Salesforce’s Next Up in Commerce podcast discussing the death of the category, how consumers shop marketplaces and more!
“What if I told you that you may be approaching Amazon in all the wrong ways? Many brands, especially more established ones who started out in brick and mortar, have been playing a game of catch-up while trying to quickly figure out how to sell on Amazon and win. But it may feel like a confusing place to win. Especially if a brand is trying to apply a brick-and-mortar sales approach, like winning a category, to online platforms like Amazon, Target, or Walmart. But we all love a good underdog story, which is why I invited Andrea Leigh to the show to share her secrets.”
Link to the podcast on iTunes
Link to the pocast on Spotify
Link to blog post covering the podcast