Guest Appearance on Salesforce's Next Up in Commerce Podcast

It was a true delight being a guest on Salesforce’s Next Up in Commerce podcast discussing the death of the category, how consumers shop marketplaces and more!

“What if I told you that you may be approaching Amazon in all the wrong ways? Many brands, especially more established ones who started out in brick and mortar, have been playing a game of catch-up while trying to quickly figure out how to sell on Amazon and win. But it may feel like a confusing place to win. Especially if a brand is trying to apply a brick-and-mortar sales approach, like winning a category, to online platforms like Amazon, Target, or Walmart. But we all love a good underdog story, which is why I invited Andrea Leigh to the show to share her secrets.”

Link to the podcast on iTunes

Link to the pocast on Spotify

Link to blog post covering the podcast
































Andrea K. Leigh Consulting Amazon Strategic Advisor

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