Why “Share” is a totally BS metric on Amazon

Why “Share” is a totally BS metric on Amazon

“I’m the #4 water brand in the US, so I should be #4 on Amazon.” —Large national bottled water brand “Our strategic goal for Amazon this year is to gain our fair share.” —Large beauty brand “We had a strong quarter, experiencing XX ppts of share growth on Amazon.”...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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