Warning Signs That Your Amazon Business is Off-Track

Warning Signs That Your Amazon Business is Off-Track

Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!  ...
Think you know your brand’s competitors online? Think again.

Think you know your brand’s competitors online? Think again.

I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce...