Four Surprising New Business Pivots Post COVID-19

Four Surprising New Business Pivots Post COVID-19

 By Andrea Leigh, VP Strategy at Ideoclick, and KC Madock, Sr. Manager at Accenture. In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies...
Warning Signs That Your Amazon Business is Off-Track

Warning Signs That Your Amazon Business is Off-Track

Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help!  ...
Think you know your brand’s competitors online? Think again.

Think you know your brand’s competitors online? Think again.

I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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