As Ecommerce Surges, Retail Media Strategies Evolve

As Ecommerce Surges, Retail Media Strategies Evolve

   A version of this article was originally published on Ad Exchanger.  We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting...
The Insider’s Guide to eCommerce Profitability

The Insider’s Guide to eCommerce Profitability

Sometimes it feels like this.   As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining...
Manufacturing Strategies For a Post COVID World

Manufacturing Strategies For a Post COVID World

A version of this article was originally published in Industry Today. The world we knew a year ago is drastically different than the one we see today. From daily commutes to family outings, life looks much different now than it did just 12 months ago. Brand...
5 Steps to Turning Jealousy Into Inspiration

5 Steps to Turning Jealousy Into Inspiration

A version of this article was originally published in Fast Company. My friend, Nancy McSharry Jensen, co-founder of the Swing Shift, a company that helps women re-enter the workplace after career and life breaks, recently had me on her podcast to talk about a topic of...