eBlog - Amazon’s New End Game is Likely Third Party Sellers. What Retail Brands Should Do About it

If you aren’t already a manufacturer AND a seller, you need to be

I just returned from ChannelAdvisor’s Catalyst Conference in Nashville, TN, attended by hundreds of third-party sellers on all major marketplaces: Amazon, eBay, Walmart, Sears, Alibaba, etc. The speaker roster was impressive: VP of North America for Alibaba, Lee McCabe; Walmart’s VP of Partner Programs, Michael Trembley, and eBay’s VP of Seller Experience, Bob Kupbens. (Apparently, Amazon typically sends a senior leader for Marketplace, but did not this year.) Even Martha Stewart was there talking about her experience with launching exclusive brands online at Macy’s.

The attendees were equally impressive – about 800 large and small third-party sellers across every major category at Amazon and other marketplaces, some who even sold as booksellers on Amazon’s original web site in 1998. 

Sellers also seem to understand that Amazon’s long game is all about sellers – likely at the expense of retail vendors. Here’s what brands need to know . . .