AI-powered product search is quickly changing how consumers shop—and how brands need to show up. According to recent research from eMarketer and Bloomreach, 58% of global consumers have already replaced traditional search engines with generative AI tools for product...
May 8, 2025- The morning keynote presentations that started day two of the Path to Purchase Institute’s Retail Media Summit focused on digital commerce trends and 7-Eleven’s evolution as a convenience retailer. First on the stage in Rosemont, Illinois, Andrea Leigh,...
This article originally appeared on April 27, 2025, in Chain Drug Review April 27, 2025- If you’ve ever searched Crest Toothpaste on Amazon and found yourself doom-scrolling through the 819 search results, you already know: Search-based shopping is broken. The...
April 12 2025- Are you confused about AI vocabulary? You’re not alone! Here are a few terms you might be hearing lately, with some commerce examples of each. For excellent explainer videos, I recommend following Fawzi Ammache on...
March 26, 2025- Andrea K. Leigh featured in Zitcha’s “The First Word in Retail Media” eBook alongside industry experts Colin Lewis, Parbinder Dhariwal, Claire Wyatt, Steve Biddle, Sam Walston, Bryan Gildenberg, Michal Geller, and Tim Bagwell. ...
