I sat in on a meeting recently where a large, established CPG client reviewed their competitive market data. After looking at several graphs and pie charts comparing them to the other top three competitors (while their team explained and defended basis points...
This article originally appeared in Industry Today. To build an effective ad strategy, sellers need to go through a process that, at its base, forces them to examine and react to the browsing, searching, shopping experience in the same way customers do. The way...
This article originally appeared in ad exchanger. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we...
This article originally appeared in Chain Store Age. Amazon Prime Day is upon us. Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger...
This article originally appeared in MultiChannel Merchant. One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year...
This article originally appeared in Retail Touch Points. According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the...
