I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce...
Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic...
Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store policy. They contact some direct, retail/1P manufacturers with a new wave of pressure to stop selling to third party sellers, or “hybrid selling”. Is hybrid selling against...
Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services are doing nicely, no surprise. And Amazon is probably hedging their Q4 forecast. But those are just the basic...
Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that should be utilized. A representative of a large global beauty brand recently said to me, “Our strategic goal for Amazon this year is to gain our...
It’s the moment we’ve all been waiting for – Amazon’s Q2 2020 Earnings Release. Since the COVID-19 pandemic began, many of us are shopping on Amazon more than ever. My Echo pings all day with deliveries for my family of five. My kids open the front door several...
