Digital Underground Podcast: Disruptions to Brand Building

Digital Underground Podcast: Disruptions to Brand Building

To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to the recording!)   DISRUPTIVE BRANDS ARE HIGHLY CUSTOMER-FOCUSED. Dude Products...
Think Like Amazon Podcast Appearance

Think Like Amazon Podcast Appearance

It was a delight to be a guest on Tyler Wallis’s podcast, Think Like Amazon, talking about the #Amazon leadership principle “Bias for Action.” We discuss when bias for action is good (and not good!), how to know when you need to act quickly vs. being...
Guest Appearance on The CPG Guys Podcast

Guest Appearance on The CPG Guys Podcast

I appeared as a guest on “The CPG Guys” podcast with Sri Rajagopalan and Peter Bond, where we talked about the death of the category online, how to effectively target customers on marketplaces, and the number one mistake all consumer brands make when...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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