Beauty from the Shelf Podcast: eCommerce Launch Strategies
In this episode of the Beauty from the Shelf Podcast, Andrea Leigh and Monique Benoit discuss E-Commerce as it relates to launching a beauty brand. The two talk about consumer acquisition costs, retail media networks, and new challenges in digital with rising...Reading the 1H 2022 Ecommerce Tea Leaves, with Andrea Leigh, Founder and CEO, Allume Group
As we all know, the ground of commerce and consumer behavior continue to shift under our feet as we near the end of the 1st half of 2022. What do we know, and how should we shift to stay nimble and drive performance and profitability? Andrea Leigh, formerly of...
ECRM Interview: How Brands Can Navigate Today’s Dynamic E-Commerce World
The E-Commerce boom during the pandemic also brought some challenges along with it, such as effectively tracking the digital shopper journey, and addressing potential supply chain issues that arose from the increased volume of online purchases. In this...
Geekwire’s Day 2 Podcast Appearance: Economic Hangover From Pandemic Raises Stakes for Amazon’s Big Event
Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do Prime Day, anyway? Join me with Jason Boyce and Todd Bishop, Founder of Geekwire, for a lively discussion on Amazon’s famous event and the real rationale behind...
