The dynamics—and rules—are changing daily on Amazon due to the COVID-19 global pandemic. Watch this GMDC Infocast to discover how Amazon and manufacturers have been impacted and best practices for managing change. We’ll also explore the “new” e-Commerce consumer and predictions of what’s to come when driving your Amazon business.
What You’ll Learn:
- How Amazon and manufacturers have been impacted
- What products consumers most need in each of the Six Consumer Stages of COVID-19
- Who is the “new” e-Commerce consumer, and how do we address them
- How Amazon and other retailers will fare long-term characteristics of brands that will thrive
