eBlog - Negotiating with Amazon is Different than with Brick and Mortar

Negotiating with Amazon is Different than with Brick and Mortar

Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick

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Annual negotiations with Amazon keeping you up at night? Negotiating with Amazon is different than with brick and mortar. A single conversation (or email exchange) with Amazon can help or hinder your growth – and profit – for the coming year and beyond. Amazon’s asks are big, and missteps are easy to make. Be an informed brand. Whether you’re negotiating with a senior leader or an automated Amazon robot (true!), learn how to achieve your goals, what questions to ask, Amazon’s soft spots and common pitfalls to avoid for a successful negotiation.

What You Will Learn

  • How to prepare for a negotiation with Amazon
  • Amazon’s negotiating style and technique
  • Best practices and tactics
  • Common pitfalls

Who Are These Insights For

  • Brands who sell on Amazon, senior leadership, sales managers