Negotiating with Amazon is Different than with Brick and Mortar
Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick
Annual negotiations with Amazon keeping you up at night? Negotiating with Amazon is different than with brick and mortar. A single conversation (or email exchange) with Amazon can help or hinder your growth – and profit – for the coming year and beyond. Amazon’s asks are big, and missteps are easy to make. Be an informed brand. Whether you’re negotiating with a senior leader or an automated Amazon robot (true!), learn how to achieve your goals, what questions to ask, Amazon’s soft spots and common pitfalls to avoid for a successful negotiation.
What You Will Learn
- How to prepare for a negotiation with Amazon
- Amazon’s negotiating style and technique
- Best practices and tactics
- Common pitfalls
Who Are These Insights For
- Brands who sell on Amazon, senior leadership, sales managers
