The Importance of Winning Search
Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick
90% of customers on Amazon use search to find products…and if you’re not on the first page, you don’t exist. Are you set up for success? Learn how to master their algorithms. Find out ways to optimize your content and boost your Amazon sales. Get advice on how to win Search by improving your product detail pages.
Amazon is responsible for almost half of eCommerce sales today. And, winning on Amazon means mastering its search algorithms. If your product is not on the first page of Amazon search results, you’re basically not on the digital shelf. Relevance determines what order products show up in search results, and thus drives sales. But, how do you boost your relevance?
What Will You Learn:
1. The importance of winning search on Amazon
2. The formula for building product relevance
3. How to approach product detail page content
Who are these insights for?
1. CPG and Retail brand senior leadership
2. CPG and Retail brand marketing teams
3. CPG and Retail brand catalog/content teams
