5 Reasons Why Cross-Platform Strategy is Critical for Success

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it...
Five Keys to Success on E-Commerce Marketplace Platforms

Five Keys to Success on E-Commerce Marketplace Platforms

This article was originally published in Forbes.   The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015, an established CPG brand might have done a mere 3%-5% of its overall business (defined as brick-and-mortar plus...
Guest Appearance on The CPG Guys Podcast

Guest Appearance on The CPG Guys Podcast

I appeared as a guest on “The CPG Guys” podcast with Sri Rajagopalan and Peter Bond, where we talked about the death of the category online, how to effectively target customers on marketplaces, and the number one mistake all consumer brands make when...