If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as a result of the COVID-19 pandemic. Consumers have never bought so many things online. From groceries to beauty products to Peloton bikes, it...
This article was originally published in Forbes. The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015, an established CPG brand might have done a mere 3%-5% of its overall business (defined as brick-and-mortar plus...
It was a true delight being a guest on Salesforce’s Next Up in Commerce podcast discussing the death of the category, how consumers shop marketplaces and more! “What if I told you that you may be approaching Amazon in all the wrong ways? Many brands,...
This article was originally published on Total Retail. Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find the product and manufacturers would realize success. However, a popular product...
I appeared as a guest on “The CPG Guys” podcast with Sri Rajagopalan and Peter Bond, where we talked about the death of the category online, how to effectively target customers on marketplaces, and the number one mistake all consumer brands make when...
