Five Keys to Success on E-Commerce Marketplace Platforms

Five Keys to Success on E-Commerce Marketplace Platforms

This article was originally published in Forbes.   The pandemic-driven seismic shift to e-commerce has caught many manufacturers by surprise. In 2015, an established CPG brand might have done a mere 3%-5% of its overall business (defined as brick-and-mortar plus...
Guest Appearance on The CPG Guys Podcast

Guest Appearance on The CPG Guys Podcast

I appeared as a guest on “The CPG Guys” podcast with Sri Rajagopalan and Peter Bond, where we talked about the death of the category online, how to effectively target customers on marketplaces, and the number one mistake all consumer brands make when...
6 Life Lessons from Amazon’s Q4 2020 Earnings Call

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Life Lessons from Amazon’s Q4 2020 Earnings Release – Everyone cares too much about what others think of us. Amazon continued their focus on corporate image and positioning themselves as a sales enabler vs. a retailer. Amazon kicked off the call...
Andrea K. Leigh Consulting Amazon Strategic Advisor

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