This article originally appeared in ad exchanger. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities they tried and adopted in that time. It’s not a coincidence that we...
This article originally appeared in Chain Store Age. Amazon Prime Day is upon us. Prime Day gives small business owners a unique opportunity to drive traffic to their Amazon site and increase brand awareness and conversion. In 2020, small businesses played a larger...
Wondering why Amazon moved Prime Day up? How to make sure your products get visibility? Why does Amazon do Prime Day, anyway? Join me with Jason Boyce and Todd Bishop, Founder of Geekwire, for a lively discussion on Amazon’s famous event and the real rationale behind...
In the wild world of ecommerce, the status quo is always changing. New companies enter the market to disrupt the norms. Legacy brands pivot to get a piece of the pie. Successful niche businesses get acquired left and right. With so much happening all at once, it takes...
To all established CPG leadership, here are four lessons from disruptive brands from our recent clubhouse chat with Sean Riley of DUDE Products and Dave Crosby of Wyze (+ a link to the recording!) DISRUPTIVE BRANDS ARE HIGHLY CUSTOMER-FOCUSED. Dude Products...