This article originally appeared in MultiChannel Merchant. One of the biggest retail trends influenced by the pandemic is the increasing popularity of the direct-to-consumer or DTC model. For many brands, a long-running DTC channel proved priceless over the past year...
This article originally appeared in Retail Touch Points. According to Coresight Research’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the...
As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel....
This article originally appeared in Forbes. The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper and bigger than ever before. And in many cases, well-established CPGs are rapidly losing share to smaller,...
