As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel....
This article originally appeared in Forbes. The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper and bigger than ever before. And in many cases, well-established CPGs are rapidly losing share to smaller,...
This article originally appeared in RIS News. Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and the sales they enable have grown in importance, beyond even the most vivid imaginations. This...
A version of this article was originally published on Entrepreneur. The COVID-19-driven seismic shift to digital commerce has left many consumer brands reeling. The pace of change has put many consumer brands in reactive mode, ensuring they are simply set up and...
A version of this article was originally published on Ad Exchanger. We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, Amazon and others are putting...
Sometimes it feels like this. As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining...
