Wondering how to know when something has gone off-track with your Amazon business? Look and listen for these warning signs. Answer True or False to the statements below to assess your level of risk. More than one “True” in each category, and it’s time to seek help! ...
I consistently hear large, established consumer brands refer to other large, established consumer brands as their biggest online competitors. However, the data shows the opposite – the in-store leading brands aren’t always the leading brands online. Instead, eCommerce...
Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic...
Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store policy. They contact some direct, retail/1P manufacturers with a new wave of pressure to stop selling to third party sellers, or “hybrid selling”. Is hybrid selling against...
Pandemic-fueled revenue drove revenue and profits ahead of guidance. Amazon experienced productivity headwinds in fulfillment. AWS and streaming services are doing nicely, no surprise. And Amazon is probably hedging their Q4 forecast. But those are just the basic...
Courtesy of Getty via Forbes When measuring eCommerce success, there are three better input metrics than market share that should be utilized. A representative of a large global beauty brand recently said to me, “Our strategic goal for Amazon this year is to gain our...
