Consumer Behavior on Amazon: COVID-19’s Impact on Today and Tomorrow Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick In recent months, consumer behavior on Amazon has dramatically shifted due to the outbreak of COVID-19, moving from brick-and-mortar...
Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there! Most manufacturers would say that when Amazon launches a private label look-alike,...
The Importance of Winning Search Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick 90% of customers on Amazon use search to find products…and if you’re not on the first page, you don’t exist. Are you set up for success? Learn how to master their algorithms....
Negotiating with Amazon is Different than with Brick and Mortar Presenter: Andrea K. Leigh, VP of Client Services, Ideoclick Annual negotiations with Amazon keeping you up at night? Negotiating with Amazon is different than with brick and mortar. A single conversation...
If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel....
The single biggest growth opportunity for your brand might be opening a third-party seller account. More and more brands (including some of my clients) are seeing significant sales uptick by transitioning to a “hybrid” model to address a variety of challenges on...
