Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)
If you are a brand selling on Amazon through their retail channel, chances are you’ve heard about CRaP. CRaP is an acronym that stands for Can’t Realize any Profit, Amazon’s label for items that are structurally unprofitable for them to sell in their retail channel....
7 Things Brands Must do to Prepare for Q4 on Amazon
The fourth quarter of the year, starting October 1, is the largest selling season of the year on Amazon, with many of our clients driving up to 75% of their annual traffic and sales in three short months. It’s an incredible opportunity to grow share and increase your...
The Secret Behind Amazon’s Success Isn’t What You Think
Hint: It’s all about risk and reward Author’s Note: The opinions expressed in this article represent my views and my views alone. I do not work for or represent Amazon.com in any way. In 2005, I joined the ranks of a company called Amazon.com – a company that was, at...
How Scrappy, Disruptive Brands are Stealing Market Share on Amazon
On June 6, 2017, I’m heading to IRCE to speak at the Amazon & Me day on “Negotiating with Amazon”. There are a great roster of speakers lined up, including consumer brands seeing great success online. I hope to see some of you there! Both in my...
