“Free Shipping” Online: The Truth About Who Pays It
Free shipping isn’t free. Someone pays, and it’s not who you think. “There’s scarcely tastier bait for American shoppers than free shipping,” according to a recent Atlantic article, “and it’s been transformed from an occasional incentive into something that...
Is Amazon’s AVS (formerly SVS) program worth it? Six mistakes to avoid.
Amazon Vendor Services ( AVS ) is Amazon’s vendor-funded support service. Formerly known as the SVS (Strategic Vendor Services) program, or having a “Brand Specialist”, the program gives you a semi-dedicated headcount inside Amazon to help you manage your business....
5 Major Pitfalls to Avoid When Negotiating With Amazon This Year
Look out, Vendors. Here comes Amazon. Photo courtesy of Shutterstock It’s that time of year again (groan) – annual negotiations. Here are a few big mistakes we see vendors make, updated for 2019. Don’t get taken! 1. Not knowing your cost to serve Amazon Amazon only...
Amazon Private Label Plans Are Bigger Than Anyone Thinks
Here’s how to take control I’ll be speaking at the Path to Purchase Expo in November, sharing my predictions on where Amazon’s headed in 2020 and beyond – hope to see some of you there! Most manufacturers would say that when Amazon launches a private label look-alike,...
